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SEO Search Engine Optimisation |
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Website Design - This is one of the key SEO fundamental areas to get right. A poorly designed website will not perform at its' optimum no matter how many SEO rules you implement. Some simple mistakes can cause the search engine robots to stop in their tracks, resulting in poorly indexed and low ranked pages but hey! it looks good to your friends if they can ever find it! |
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Keywords - These are a very important SEO item for every search engine. They are what all internet browser search strings are matched against. So it is mission critical that you create your site applying the right keywords using correct design techniques. |
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Links - These can be one way, outgoing to Web-sites that you recommend to visitors, or a two way reciprocal arrangement which links back to you. These so called 'back links' can boost rankings. These are more usually from other sites that deem you to be a useful source for visitors they receive to their sites. |
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Meta Tags - A few years ago <meta> tags were the primary tool for search engine optimisation and there was a direct correlation between what you input there and your position in search results. However, this was originally open to abuse so algorithms were adapted to detect and downgrade the importance of metadata perceived to be 'spamming'. |
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Content - If you are new to SEO, it might be a surprise for you that rich text is one of the driving forces to higher rankings. But it is a fact. Search engines (and your readers) love fresh content and providing them with regularly updated, relevant content is a recipe for success. |
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Descriptive Text - A lot of search engines rely on you to provide meaningful textual description and based on that they can index your pages. Use headers to describe what your content is about. |
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Web Site Marketing - The main purpose of SEO is to make your site visible to search engines, thus leading to higher rankings in search results pages, which in turn brings more traffic to your site. There are many ways to accomplish the goal of getting high traffic and reaching your target audience. Some ways are more expensive than others. We concentrate more on natural techniques which will bring you long term benefits. |
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Infrastrucure - The main purpose of SEO is to make your site visible to search engines, thus leading to higher rankings in search results pages, which in turn brings more traffic to your site. SEO Marketing through adwords and 'pay per click' is a very expensive way to unnaturally accomplish this goal and can only be sustaind by constant expenditure. We concentrate totally on natural techniques which will bring you long term benefits and cost savings
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SEO Search Engine Optimization Tips |
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CSS/ HTML design methods - Moving code off of your web page and into an external file can help with “code bloat” on your web pages. Focus on putting the content that matters on your web pages. Use CSS/HTML website design methods. |
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Linking within Sentences - The search engines are looking for links that make sense, those links that are in the middle of a sentence. It’s better to have a link in a sentence rather than have a link buried in a footer or somewhere where someone won’t see it. |
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Review Links and Reputation - Review the links to your web site and what others are saying about you and your web site. You might miss a good linking opportunity if you don’t look at what others are saying. |
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Adding Content to your Web Site - Add content to your site on a regular basis. Don’t just have a static web site that sits there and doesn’t have new, fresh content. |
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Fix Duplicate Content - Duplicate content can be a real big issue for some web sites. Google does not like lots of duplicate content. Every page on your web site should be unique. |
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Keywords in Heading Tags - Heading level tags like the H1, H2, and H3 tags are important to use on your web pages, and it’s important to put your keywords in your heading tags. Just don’t overdo it. |
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Checking External Links - From time to time it’s important to take a look at who you are linking to. You might have a link on your web site that used to be pointing to a great resource: but it since might have gone away and some domainer bought the domain name and pointed it to a site where you don’t want to link. Check your outgoing links. |
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Linking Out to other Web Sites - Not only is it important to link to your own internal web pages, it’s important to be a good internet citizen and link out to other trusted web sites. I always try to link out to a trusted source like Wikipedia or another trusted source: directly to a resource on the topic you’re talking about. So, if your page is about search engine optimization, link out to the Wikipedia page about search engine optimization like I just did in this sentence. |
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Keywords in Alt Tags - Not only will this help your web site be more ADA compliant by helping blind people read your web site, you will help the search engines learn more about the images on your web pages. |
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Anchor Text of Internal Links - Pay attention to how you are linking to your other web pages on your web site internally. Describe each web page using the appropriate anchor text. The anchor text of the link should match the main keyword(s) in the title tag of the page you’re linking to. |
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Keywords in your URL - Name your web pages appropriately. If your web page is about search engine optimization, I would expect it to be called “search-engine-optimization.html” or something similar to that. I wouldn’t expect that web page to be named 12363.html. |
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Linking to your Home Page - Link to the real home page of your web site, this is http://www.yourdomainname.com/ and not http://www.yourdomainname.com/index.html. That’s pretty simple and make sense: I’m amazed at how many web sites do NOT do that. |
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Meta Keywords Tag - If you use this meta tag on your web page, and you should, then make sure that the keywords you use in that meta tag are used on the web page where that meta tag appears. |
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Keywords on Your Web Page - Use the keywords on your web page in your copy. If your web page is about SEO, then mention SEO several times on your web page. Don’t just mention it once, mention it more than that. But don’t overdo it. |
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Meta Description Tag - Always use a unique meta description tag on your web pages. Don’t use the same one, use one that is unique to the web page where it appears. Make sure it is custom-written for that web page. The meta description tag is often used in the search results, especially if they keyword someone searched for appears there. |
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Title Tag - Probably one of the most important search engine optimization ranking factor, the title tag must contain the keyword that you’re targeting on the web page where it appears. All web pages need a unique title tag. |
This tool will give you a summary of your competitors backlinks. Backlinks are links that are directed towards your website. The number of backlinks is an indication of the popularity or importance of that website.
A backlink could be considered as a Quality Backlink if
1. It links to your website with the keyword (keyphrase) that you are trying to optimize for.
2. The Theme of the backlinking website is the same as your website.
Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage.
It is important for your main keywords to have the correct keyword density to rank well in Search Engines.
