SEO Search Engine Optimisation Tools

	Website Design - This is one of the key SEO fundamental areas to get right. A poorly designed website will not perform at its' optimum no matter how many SEO rules you implement. Some simple mistakes can cause the search engine robots to stop in their tracks, resulting in poorly indexed and low ranked pages but hey! it looks good to your friends if they can ever find it!
	Keywords - These are a very important SEO item for every search engine. They are what all internet browser search strings are matched against. So it is mission critical that you create your site applying the right keywords using correct design techniques.
	Links - These can be one way, outgoing to Web-sites that you recommend to visitors, or a two way reciprocal arrangement which links back to you. These so called 'back links' can boost rankings. These are more usually from other sites that deem you to be a useful source for visitors they receive to their sites.
	Meta Tags - A few years ago <meta> tags were the primary tool for search engine optimisation and there was a direct correlation between what you input there and your position in search results. However, this was originally open to abuse so algorithms were adapted to detect and downgrade the importance of metadata perceived to be 'spamming'.
	Content - If you are new to SEO, it might be a surprise for you that rich text is one of the driving forces to higher rankings. But it is a fact. Search engines (and your readers) love fresh content and providing them with regularly updated, relevant content is a recipe for success.
	Descriptive Text - A lot of search engines rely on you to provide meaningful textual description and based on that they can index your pages. Use headers to describe what your content is about.
	Web Site Marketing - The main purpose of SEO is to make your site visible to search engines, thus leading to higher rankings in search results pages, which in turn brings more traffic to your site. There are many ways to accomplish the goal of getting high traffic and reaching your target audience. Some ways are more expensive than others. We concentrate more on natural techniques which will bring you long term benefits.
	Infrastrucure - The main purpose of SEO is to make your site visible to search engines, thus leading to higher rankings in search results pages, which in turn brings more traffic to your site. SEO Marketing through adwords and 'pay per click' is a very expensive way to unnaturally accomplish this goal and can only be sustaind by constant expenditure. We concentrate totally on natural techniques which will bring you long term benefits and cost savings

Here are a few useful tools which support the above points and are provided by Webconfs. They are content and link based and offer good analysis.

This tool will give you a summary of your competitors backlinks. Backlinks are links that are directed towards your website. The number of backlinks is an indication of the popularity or importance of that website.

A backlink could be considered as a Quality Backlink if 1. It links to your website with the keyword (keyphrase) that you are trying to optimize for. 2. The Theme of the backlinking website is the same as your website.

Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. It is important for your main keywords to have the correct keyword density to rank well in Search Engines.