Website Optimisation (optimization):
The Website Optimisation
Business specialises in web site optimisation
techniques SEO Search Engine Optimisation. We focus on web site optimisation and concentrate on improving
your current ranking to an acceptable level with all the
major search engines. Other than web site optimisation remedial marketing work we also design websites from 'scratch', with website optimisation incorporated at inception, for new entrants to the internet. We can also offer a wider range of expertise in many other fields as required. We are located in Exeter, Devon however, our customer base covers the UK. We currently design, maintain, mareket, develop and search engine optimise a website for a large national franchise (www.practical.co.uk). They have an expanding franchisee web-site infrastructure of over 150 outlets throughout the UK in England, Wales, Scotland and Ireland.
Registered Business Link Supplier |
| The Website Optimisation Business is officially accredited by the Government Agency 'Business Link'. This required passing rigerous checks for quality, standards and technical quailification in all aspects of Information Technology. We appear on the West Midlands Business Link Supplier Register. We are currently applying to also be on the South West register covering Cornwall, Devon and Somerset. |
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Incalculable numbers of web sites now exist in the virtual
world of the internet. However, only 10 well optimised and marketed
websites will appear on the first page of most major web
search engines such as Google, Yahoo or MSN. This is clearly
the only place to be to achieve a regular high volume
of visitors, as the web sites visible presence in the
top ten gets the site in front of appropriate potential
customers. There are few winners and many losers! In this
very competitive field the first 10 is everything 11th
is nowhere! There is no doubt few people have to go beyond
the first page to satisfy their requirements.
Web sites appearing lower down the rankings will get little
or no traffic at all despite having an attractive and
well constructed website. Albeit their web site is appealing
to the eye and very functional it failed in the mission
critical area of optimising and marketing the web site properly at the
outset. The web site is effectively worthless as a consequence
of its invisibility in response to a keyword search.
We can provide you with a no obligation quote
to optimise your website. Use our Contacts
page to request a 'Fact Finding Questionnaire'.
Search Engine Optimisation
(SEO) Specialist:
Search Engine Optimisation SEO Marketing requires techniques
that will stimulate the web search engines' 'robots'
and 'spiders' interest in your website. All search engines
use what are called algorithms to rank web pages in
response to keyword searches. This automated process
filters out inappropriate responses, prevents abuse
of the system such as 'spamming', and ensures appropriate
results are presented to the end user. Their methodologies
constantly evolve to keep apace with technology.
When including your keywords for website search engine ranking, you have to be aware of words spelt differently for your target audience to find you. Take Search Engine Optimisation the word optimisation is also spelt optimization which is why we've included both versions in our main title heading above. This is just one technique of many for successful website optimisation.
Sites are constantly 'crawled' by so called 'spiders'
and other automated robots. They store the information
captured on new websites in their memory cache and update
those that have changed. When a user makes a search the
memory store is scrutinised and irrelevant sites are discounted.
Any relevant sites are automatically evaluated by the
application of the search engine's specific algorithms.
This produces the hierarchical website ranking listings
returned in the results.
Although individual website search engines may incorporate
differing processes within their algorithms, there are
some generically standard site optimisation techniques
that are effective with all the major search engines.
We will apply these methods to maximize the likelihood
of a high web site ranking in all areas of your business.
We only use ethical methods to achieve success that are
supported by all the major search engines. We avoid any
unscrupulous techniques that Webmasters may deploy that
could result in a search engine removing a site altogether.
For more information on these topics please go to the Unnatural
Techniques page.
The Website Optimisation Business Services:
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FREE Website Analysis
- provide statistical information about how your
website is performing with regards to Optimisation and marketing
so we can then demonstrate our improvements should
you use our services. You must request and submit
our no obligation 'Fact Finding Questionnaire'
to qualify. |
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Website Optimisation (SEO) Search Engine
Ranking - improve your website ranking
amongst all the major search engines. |
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Website Optimisation Training
- we can teach you our techniques to improve, market and
keep your websites ranking! We will show you how
to monitor your website and analyse your rival's
websites. |
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Website Design and Optimisation
- build you a website from scratch with full (SEO)
search engine optimisation and marketing built in. |
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Website Improvements - analyse
your website which can also include most e-commerce
sites that provide the means to use a customised
template: Toys_and_Interiors.
We can improve the look, feel and it's optimisation. |
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Ongoing Website Monitoring and Maintenance
- hassle free! - we will take full
control over your website to ensure it's running
at it's optimum performance. |
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We understand that every website is unique therefore we
like to work with our clients on a one to one basis. We
have a fully qualified Project Manager
who uses proven project management methodology like Prince
2 to ensure a professional service is delivered.
Prince 2 is widely used across the world
and is the uk governments choice of methodology. Another
is SSADM
- Structured Systems Analysis and Design Methodology mainly
used in the analysis and design stages of our larger website
projects.
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Website Design:
The Website Optimisation Business pride themselves on creating high quality website design. All our designs are done on a individual basis to help uniquely portray, promote and market your business. We are based in Exeter, Devon however, our customers are situated all over the UK. We like to work closely with our clients to ensure we deliver exactly what was agreed and on time. We have a wide range of skills within our team: .Net MS SQL Database, MySQL Database, JavaScript, VB, VBA, CSS, Flash and SQL programmers. We support many types of web pages like: ASP, ASPX, PHP, XML, HTML using software: Adobe Dreamweaver CS3, Adobe Flash CS3, Adobe Fireworks CS3 and Adobe Photoshop CS3, MS SQL Server Management and Teratrax Database Manager. Contact us for a no obligation quote.
W3C is the website design Industry Standard which we work towards in all all our design projects. If the foundations of your website design are unstable then achieving successful optimisation is going to be difficult.
Website Security is essential and we specialise in protecting your database driven website against SQL Injection and Hacker attacks. We special in parametered queiries and stored procedures and MySQL, MS SQL User Roles. Why feel alone and frustrated, contact us for advice and service. Secure Admin Areas or partial access to your site can be easily developed.
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