Website Optimisation Strategy for Existing Sites
Search Engine Optimisation Strategy for Existing Websites
The strategy we develop for each client is built to last and
grow with the client. We avoid the many 'quick fixes' that
can be applied to make short term gains in web page rankings.
These are invariably short lived and not permanent solutions.
Our carefully devised strategy will ensure a web site attains
and maintains a high position in respect of all the major
search engines.
The structure we will apply for you to provide the full
service will include:
- Pre-contractual
agreement with you on realistic expectations, time frames
involved and subsequent fees. Thorough discussions with
your selves to ascertain your target market, services
offered and general 'brain storming' session to define
critical keyword phrases for your website.
- Contractual
agreement
- Analysis
of successful competitor web sites achieving top ten
statuses.
- Implementation
of the optimisation changes including the key word addition
to both textual areas within the site and via the source
code in areas of title, description and Meta tags. Addition
of appropriate internal links that will add value to
the site.
- Addition
of extra web pages if required.
- Submission
of new or modified site maps to major search engines.
- Reassessment
of new rankings with the major search engines after
memory caches have updated the site changes.
-
Ongoing 'fine tuning' of the site as required to improve
any areas still not achieving the desired ranking position.
Monthly reports to assess the impact of these modifications
The whole
contractual process should be completed within six months,
although major inroads should be made by the time the search
engines update their caches with the first set of changes.
The major engines tend to re-crawl sites every couple of
weeks so there is a dormant period before results can be
assessed and modifications are made. |
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